A selection of university design projects that reflect my early exploration of visual communication, layout, and branding.

East Carolina University
25th Polar Bear Plunge

Guidance, Strength, and Endurance inspired ECU Campus Recreation & Wellness' 25th Annual Polar Bear Plunge, one of their largest and most anticipated events. In response to a challenging year, ECU CRW aimed for this milestone plunge to be both bold and enjoyable while prioritizing safety. The event invites ECU students to take the exhilarating plunge into an icy pool during the heart of winter, with participants receiving a complimentary long-sleeve t-shirt as a memento.

The design for this year’s event encapsulates its many elements. Within the silhouette of a polar bear, you’ll find a night sky, participants braving the cold, water and ice, and the iconic arches of ECU’s cupola, which also evoke the front facade of the Eakins Student Recreation Center. This ethereal, mystical polar bear represents the guidance, strength, and endurance we’ve sought throughout the past year, capturing the spirit and resilience of the ECU community.

ART DIRECTED & DESIGNED DURING MY TIME AS GRAPHIC DESIGNER
AT ECU, CAMPUS RECREATION & WELLNESS

In 2022, I decided to refresh the branding for fun. I wanted to redesign this to give more variety to the overall suite and make some items less illustrative, such as the shirt.

Modular Typeface | Posted

Inspired by postal stamps, "Posted" is a dynamic modular typeface designed from a collection of geometric modules. By subtracting circles from block shapes, we created distinct divots and holes, resulting in a clean, legible alphabet. The typeface stands out against a light greenish-tan background adorned with a subtle pattern of the modules used in its creation, ensuring that the type truly shines. Its bold presence is further amplified by vibrant orange and lime colors.

The playful tone of the typeface inspired the second poster, which draws from the charm of vintage travel advertising. This poster highlights California's rich plant life and harvest, offering a contrast to the man-made, blocky aesthetic of the modular type. To evoke a nostalgic feel, the elements surrounding the salmon silhouette of California were digitally painted, capturing the texture and brushstrokes of traditional techniques to transport viewers back in time.

CREATED SENIOR YEAR AT EAST CAROLINA UNIVERSITY (2020 - 2021)

Dancing Shapes Motion Graphic

"Balancing Act" is a motion graphic created in collaboration with another design student and a ballet student from ECU's School of Dance. Using royalty free music, this motion graphic depicts the descent into madness. The dark colors create an ominous and suspenseful aesthetic. The motions were inspired by various acts performed in circuses and acrobat shows. In between the circus acts, the loss of self can be seen with shapes pulling apart, them falling quickly and slowly, and emphasizing the shattered self.

CREATED SENIOR YEAR AT EAST CAROLINA UNIVERSITY (2020 - 2021)

Active Voice Campaign

This campaign is to promote education towards audience members who are less educated on anti-racism and privilege. The designs are to catch viewers attention and then direct them to the link at the bottom for further learning. For an inviting feel on a heavy topic, blues and pinks were utilized. A cake with a taken slice is a visual metaphor that all humans deserve to be treated fairly in school, the workplace, etc. That no one should get the smallest piece.

CREATED JUNIOR YEAR AT EAST CAROLINA UNIVERSITY (2019-2020)

Conceptual Mobile App | Sail

Sail is an app, for East Carolina University Undergraduate Admissions. Applying for your freshman year of college can be difficult and overwhelming. This app would help the student organize resources for the application process. Using cool colors and organic shapes, these elements create the stress-free aesthetic for the student. Students can utilize different features such as chatting with a counselor, virtual reality tours of ECU's campus, browse campus events, and much more.